Know Yourself, Know Your Money, best-selling book by Rachel Cruze

Results: This book made the WSJ Best-Seller list, and we ranked on page 1 of Google’s search results for ~500 keywords for articles promoting the book.

• Worked on the core content development team leading up to the writing phase

• Researched and provided extensive notes on the topics of personal finance, personality traits, and psychology for the manuscript

• Created content silos relating to topics within the book and implemented an SEO-focused marketing plan to generate organic rankings before the book’s release in effort to capture authority in the space

Weekly Meal Planner and Grocery Savings Guide, lead magnet created for The Rachel Cruze Show

Results: Currently ranking for 550+ keywords on page 1. Over 24k sessions to the landing page and nearly 13k email addresses were collected in the first month.

• Saving money on groceries was a known pain point for Rachel’s audience, so we researched and developed this idea as a solution

• I owned the strategy portion of creating this, including keyword research, brand voice, and its purpose on the customer journey—along with continual monitoring of results

• I also wrote landing page copy and edited content in the actual guide

• After capturing a user’s email address, they could access the guide and spent an average time of 3:52 on each page

The Best Retirement Party Games, written for Beacon Capital Management

Results: Currently ranking for 20 keywords on page 1.

• I owned all aspects of creating this article, including keyword research, writing, creating graphics, publishing, and continual monitoring of results

• After seeing success with this written content, we created an episode of our YouTube show, Retirement Talk, to embed within the article

• Since adding the video, organic keywords have doubled and we continue to see this topic perform in bringing people into our funnel

• This is just one example of many articles we’ve seen successfully rank on page 1 and is part of the strategy that—within the first year—grew:

• Organic traffic by 5x

• Organic keywords ranking on page 1 by 3x

• Domain authority by 60%

Aldi vs. Walmart: Which Is Cheaper? Written for Rachel Cruze

Results: Currently ranking for 1,500 total keywords.

• In our audience research we learned their favorite grocery store was Aldi, so I used that knowledge when hunting for keywords

• I owned all aspects of creating this article, including keyword research, writing, original photography, publishing, and continual monitoring of results

• We eventually used the article content to create an episode of The Rachel Cruze Show on the same topic

Retirement Talk, YouTube show for Beacon Capital Management

Results: 450+ subscribers within first five months, with 58k views (and counting).

• For over 75 episodes, I’ve developed content strategy, written talking points, and produced each shoot

• I also write integrated call-to-actions for each episode

• We distribute these videos across multiple channels, including email, social, and we embed them in articles at BeaconCM.com

Nashville Family Photos content strategy

Results: Ranking on page 1 for just about every variation of the keyword “nashville family photographer,” usually in the top spot; plus 16 SERP features.

• As the owner of this business, I’ve used my SEO knowledge to target and rank for several localized search queries

• Maintained a perfect 5-star rating on Google Business Profile

• Featured in Canvas Rebel